Why is change so hard?

Understanding the Science of Change

Why is change so hard - online course about change management from a humanistic management perspective. Takes a behavioral science approach.

Change is a constant in life and business, but it’s not always easy to navigate. Whether you’re looking to improve your personal habits or manage change within your organization, understanding the science behind behavior change can be a game-changer. This course will teach you how to use behavioral science to manage change and achieve lasting transformation.

In this course, you will explore the psychology of human behavior and discover why it can be so difficult to break old habits and adopt new ones. You’ll gain insight into the cognitive and emotional barriers that can prevent change and learn how to overcome them.

In the context of business, you’ll learn how to manage change effectively and maximize adoption within your organization. You’ll discover how to create a culture of change that embraces new ideas and innovations. You’ll also explore the role of rewards and reinforcement in driving change adoption and how to measure and track the success of your change initiatives.

On a personal level, you’ll learn how to unlearn old behaviors and train up new ones to achieve your goals. You’ll discover the power of positive reinforcement and how to create a supportive environment that enables you to make lasting changes in your life. Whether you’re looking to improve your health, relationships, or career, you’ll have the tools you need to make meaningful progress.

This course, you’ll give you a comprehensive understanding of the science of behavior change and how to apply it in both personal and business contexts. You’ll be able to lead change initiatives, manage resistance to change, and achieve lasting transformation in yourself and others. Enroll today and become a change management expert!

Cost: $39 (Also available in Canada, UK and Australian Markets)

Length: 1 hour

Format: self study

Access information: Course access granted at the beginning of each week.


Program Description

This course on change management provides a comprehensive guide to planning and implementing cultural shifts in organizations. You will learn how to effectively manage the extinction process of old behaviors, respond to resistance with compassionate non-compliance, and maintain consistent commitment over time to ensure successful change adoption. With practical strategies and real-life examples, this course is perfect for anyone looking to create lasting change in their organization.

Benefits of Taking This Course:

Taking this course will give you the knowledge and skills to become a more effective change agent, both personally and professionally. You will be able to navigate change more effectively, drive change adoption, and achieve lasting transformation.

  1. Understanding the science of behavior change: You will learn the psychology behind human behavior change and how to apply it in personal and business contexts.
  2. Creating a supportive environment: You will learn how to create a culture of change that fosters innovation and enables individuals and teams to thrive.
  3. Maximizing adoption of change: You will discover how to use rewards and reinforcement to motivate change adoption and how to communicate change effectively to stakeholders.
  4. Achieving lasting transformation: You will learn how to unlearn old behaviors and train up new ones to achieve your personal and professional goals.
  5. Developing leadership skills: You will learn how to lead change initiatives, manage resistance to change, and measure the success of your change efforts.

Learning Objectives

  1. Understand the science of behavior change: Students will be able to explain the psychological principles that underlie behavior change and how they apply in personal and business contexts.
  2. Identify barriers to change: Students will be able to recognize the cognitive and emotional barriers that prevent change and develop strategies to overcome them.
  3. Develop effective change management strategies: Students will be able to create a culture of change that fosters innovation and enables individuals and teams to thrive, and develop strategies for maximizing change adoption.
  4. Apply behavior change principles to personal and professional goals: Students will be able to unlearn old behaviors and train up new ones to achieve their personal and professional goals, and measure the success of their change efforts.

Topics Covered:

  • How We Unlearn
  • Habit Formation
  • Extinction Bursts
  • Changing Yourself
  • Embracing the Change Process
    • The Buy In Fallacy
    • Early Adoptees
    • The 2nd Wave Adopters
    • What to do about those lagging
  • Controlling the change dynamics

Who should take this course?

  • Anyone struggling with change
  • Change Management Professionals
  • Leaders looking for a psychological insight into how and why people resist change
  • Certified Public Accountants (CPA)
  • Human Resources Professionals (HRCI, SHRM, AHRI, CHRP, CHRL, CHRE)
  • Certified Diversity Executive (CDE) and Certified Diversity Professional (CDP) seeking re-certification from The Institute for Diversity Certification (IDC).
  • Certified Professional in Learning and Performance (CPLP)
  • Life Coaches and Conflict Coaches (ICF)
  • Certified Legal Manager (CLM)
  • Board Certified Behavior Analyst (BCBA or BCaBA)

Continuing Education Credit: 1 hour

This course is approved through HRCI and SHRM through our learning partner – Learn Formula. ). If you would like to self certify this course for continuing education self study credit for CHRP, HRPA, AHRI, IDC, ICF, CLM, BCBA or CPLP credit, they offer a general continuing education certificate.  See our certifications page for more information.


Course information:

This is a 1 hour online program. All participants will be required to take an online test to receive their certificate of completion.

This course is ideal for anyone interested in change management.

To participate in this course you will need Internet access and the ability to view youtube style videos. The course will work on home computers and tablets such as the iPad.


I enjoyed your presentation, and appreciated that I left with as many take-aways for my personal life as for my professional life. Thank you! – L. Yeatts

This method of change is fascinating. I can see how this method can really work. Highly recommend this course. – A.A.

I enjoyed the course. It was a good reminder that change takes time and resistance is a normal part of the process. – J.K.

“Substantive information provided was relevant and helpful.” – J. Iske

“This a good course on change and has good examples.” – Anon (Staff Accountant)

“It was good to understand the theory behind changing behavior.” – Anon (Property Accounting Manager)

About the Instructor:


Jennifer Hancock is a renowned author, speaker, and founder of Humanist Learning Systems, dedicated to eliminating bullying through the application of science-based techniques. As an expert in Humanism. She offers a unique blend of philosophy and behavioral modification techniques to create positive workplace cultures and address issues of harassment and discrimination. With a professional background in executive leadership and management training, she has helped countless individuals and organizations around the world to develop authentic and effective leadership skills that promote dignity, compassion, and respect. Through her courses and books, she offers practical solutions that reduce complexity, alleviate anxiety, and inspire positive change.

Money Back Guarantee

Learn Formula offers a money back guarantee If you cancel within 10 days and you’re not completely satisfied, they’ll give you all your money back. No questions asked.

Group Discounts:

Learn Formula can do group training for you. If you are interested in creating a customized lesson plan, contact me and I will help you design a course of study and connect you to the folks at Learn Formula to set it up.

Registration Information:

USA Market –  https://hr-credits-us.learnformula.com/course/why-is-change-so-hard?referral=RVxZiY

UK Market –  https://global-accounting-cpd.learnformula.com/course/why-is-change-so-hard?referral=RVxZiY

Canada Market –  https://cpdformula.com/course/why-is-change-so-hard?referral=RVxZiY

Australian Market –  https://accounting-cpd-au.learnformula.com/course/why-is-change-so-hard?referral=RVxZiY

Singapore – https://accounting-cpe-sg.learnformula.com/course/why-is-change-so-hard

Euro – https://accounting-cpd-ie.learnformula.com/course/why-is-change-so-hard

India – https://accounting-cpe-in.learnformula.com/course/why-is-change-so-hard

South Africa –  https://accounting-cpd-za.learnformula.com/course/why-is-change-so-hard

Streaming Video

This videos in this program are available for purchase or rental through Vimeo. Streaming Video is not a certified course option. It doesn’t include handouts, or supplemental materials. Only the video. If you don’t need a certificate of completion – this is a good option. https://vimeo.com/ondemand/whyischangesohard

Book, Ebook, Audio Book

This content is also available as a book, audio book or ebook – https://amzn.to/3T7w5VB

Theme: Elation by Kaira.
Florida, United States