Humanistic Marketing – Book

Humanistic Marketing (Humanism in Business)

Humanistic Marketing

By Richard Varey and Michael Pirson. Humanistic Marketing recognizes the harm that comes with the unfettered desire for more of more. The authors ask how can marketing’s principles and practice be founded in humanistic values such as altruism, empathy, respect, trustworthiness, honesty, integrity, care, compassion, service, intelligence, beauty, justice, virtue?

Theme: Elation by Kaira.
Florida, United States