Book: Applied Humanism: How to Create more Effective and Ethical Businesses

You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business.

Humanism in Business

Humanism in Business – Book

An international team of academics and practitioners present philosophical, spiritual, economic, psychological and organizational arguments that show how humanism can be used to understand, and possibly transform, business at three different levels: the systems level, the organizational level and the individual level.

Humanistic Marketing

Humanistic Marketing – Book

Humanistic Marketing recognizes the harm that comes with the unfettered desire for more of more. The authors ask how can marketing’s principles and practice be founded in humanistic values such as altruism, empathy, respect, trustworthiness, honesty, integrity, care, compassion, service, intelligence, beauty, justice, virtue?

Humanistic Management in Practice

Humanistic Management in Practice – Book

This book investigates into the principles of humanistic management and examines their theoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it is a collection of case examples of how businesses succeed in generating social value whilst being profitable.