You can’t understand humanistic business management unless you understand what humanism is. This book provides a short introduction to the philosophy of humanism and discusses how and why it is being applied to business and why it is so effective when you do so. Humanism helps us prioritize human value as important. It supports positive interpersonal relationships and collaborative and respectful decision-making. Since all businesses are in the business of solving problems, good problem solving is essential to good business.
An international team of academics and practitioners present philosophical, spiritual, economic, psychological and organizational arguments that show how humanism can be used to understand, and possibly transform, business at three different levels: the systems level, the organizational level and the individual level.
Reuel Khoza, African Humanist and business man, argues that “the philosophical traditions of Africa offer an important contribution to the theory and practice of leadership in the world today.
The authors shed light on leadership, governance, and personal development when companies aim for more humanism in business and management. Various international case studies illustrate the presented frameworks and presented recommendations.
Humanistic Marketing recognizes the harm that comes with the unfettered desire for more of more. The authors ask how can marketing’s principles and practice be founded in humanistic values such as altruism, empathy, respect, trustworthiness, honesty, integrity, care, compassion, service, intelligence, beauty, justice, virtue?
Another great book for the folks at the Humanistic Management Center. This book seeks to answer the question: Is there a humanistic consensus that can bridge cultural and ethnic divides and reconcile the diverse and contrary interests of stakeholders world-wide?
This book investigates into the principles of humanistic management and examines their theoretical merits. In order to demonstrate that humanistic ideas also work in practice and can lead to actionable management guidelines it is a collection of case examples of how businesses succeed in generating social value whilst being profitable.