The Science of Change

The job of a coach or a manager, is to help someone who is rational and wants to change, learn how to actually do that by helping them to overcome their instinctual responses so that they can change. The science of how behaviors are shaped and molded, behavioral conditioning techniques known as operant conditioning, is really useful knowledge for a coach or manager.

This course explores the science of how behaviors are changed and how we can use that to help the people we mentor and coach to actually change their behavior so they can succeed in whatever it is they want to do. The course consists of a set of video lesson with lecture notes for reference.

Take this course if you are a life coach or mentor looking to improve your knowledge and skills so that you can more effectively help your clients and the people you mentor.

Length: 45 minutes
Cost: Free (registration required)

What am I going to get from this course?

  • Help their clients who are resisting change.
  • Create change management plans that incorporate a necessary unlearning process
  • Compassionately provide motivation for clients to keep at the change process until they succeed

What is the target audience?

  • Coaches
  • Mentors
  • Managers
  • Learning Development Professionals
  • Counselors
  • Behavior Analysts


“I enjoyed this course and thank you for providing it. I think it is a topic that we all can identify with, but most of the time gets pushed to the back of our minds so it was a good refresher and will help with consulting with clients.” – B. Borgert

“Even though the course only touches the main ideas of behavioural change, it is enough to assimilate how it works. The way Jennifer speaks is direct, pleasing and engaging, not too formal and in the “same level” of the student, without jargons or complicated terms. Thumbs up.” – A Souza

“I love this course! It’s useful for everyone, not just for coaches or other professionals. This course teaches very practical concepts that can help you understand and stop an unwanted behavior, and what to expect during the process of quitting a behavior. It’s very insightful about how negative reinforcement affects a connected behavior. Before, I thought I understood reinforcement, behavior, and how to change behavior — this course made me realize that I (and almost everyone else) don’t understand them at all. If most people understood what this course teaches, there wouldn’t be so many people failing to improve their behavior. Thanks for this course! Everyone should watch it! This course may be short, and free, but I consider this an extremely valuable course.” P.M.

“I enjoyed the lecture very much & found it quite informative. i have been dealing with a situation for years and until now I viewed the escalations as failures. Your lecture has giving me a completely new way of looking at what I previously saw only as a negative outcome. Understanding what it takes to break a behavior, I see now how i have been enabling the problem. I cant thank you enough for sharing, or tell you the difference this has and will continue to make on our lives.” – G. Gibson

“This is course is key for any Transformational Life Coach as it defines the psychology behind personal development blocks.” – J Flynn

Continuing Education Credit:

If you would like to self certify this course for continuing education self study credit, you can request a letter of participation inside the course.  The course takes 45 minutes to complete.

Instructor Information:

Jennifer HancockJennifer Hancock is one of the top writers and speakers in the Humanist world today. Author of The Humanist Approach to Happiness and The Humanist Approach to Grief and Grieving.

Jennifer is a 3rd generation Humanist and is able to share her insights into the philosophy and how to apply it to daily life have helped countless people all over the world.

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Florida, United States